LIN YU CHEN's profile

2023 Hakka Expo Souvenir Packaging Design 客家博覽會禮盒設計

客庄奉茶
在客家社區中,茶不僅僅是一種飲品,更是溫暖和歡迎的象徵。「奉茶」是早期客庄 特有的景象,農村經常會看到的茶亭擺了茶桶與杯子,提供當地居民或是路過旅客飲用與歇息片刻。「奉茶」展現客家人好客、與人為善的胸懷,透過簡單的一杯茶香傳遞溫暖與關懷,並在飲茶過程中,分享回憶、故事和生活的點滴,同時也加深彼此情感聯繫。
伴手禮以「客庄奉茶」為概念,挑選桃園茶鄉的優質茶飲,搭配桃園在地美味茶點,在傳承客家文化同時,每一口飲下的茶湯,都是一種溫情的邀請,也是友情的呼應,也讓人回味起那份好客之道與感受珍貴的相聚時光。

Tea Serving in Hakka Communities
In Hakka communities, tea is not only a drink, but also a symbol of warmth and welcome."Tea serving" was a unique sight in early Hakka communities. Tea stalls, often found in rural areas, with tea barrels and cups, provide a place for locals or passing travelers to drink and rest. Serving tea shows the hospitality and friendliness of the Hakka people. People convey warmth and care through the fragrance of a simple cup of tea. While drinking tea, they share memories, stories, and details of their lives while deepening their emotional connection with each other. The souvenir takes the concept of "Tea Serving in Hakka Communities" and selects high-quality tea drinks from Taoyuan Tea Land, along with delicious local tea snacks. Every sip of tea is a warm invitation and an echo of friendship Hakka culture also reminds people of hospitality and precious time spent together.
​​​​​​​桃園,台灣最大的客庄,也是重要的茶鄉。在這片富饒的土地上,茶葉的種植和製茶工藝成就了桃園茶的卓越聲譽。茶農們秉持傳統的耕作方式,或運用現代科技的製茶技術,精心培育出各式各樣的優質茶葉。
同樣在桃園也發展出獨特的精緻的點心風格,這些點心帶給味蕾美妙感受。將茶的特點與點心口味巧妙的搭配,茶與茶點相互映襯,營造出美好的味覺體驗,也成為茶文化創造力的展現。在世界客家博覽會上,這份伴手禮成為貴賓們品味桃園的最佳路徑,同時也將桃園的茶文化傳播到全世界。

The Encounter of Tea and Tea Snacks
Taoyuan, the largest Hakka community in Taiwan, is also an important tea-growing area. In this fertile land, the tea-making process has contributed to the excellent reputation of Taoyuan tea. Tea farmers either follow traditional farming methods or use modern tea-making techniques to produce a variety of high-quality tea leaves. Taoyuan has also developed a unique and exquisite tea snack style. Tea snacks provide a wonderful taste sensation. The characteristics of tea are skillfully balanced with the flavor of snacks, creating a culinary experience that is truly magical. During the Hakka Expo, this souvenir gave distinguished guests the opportunity to taste the tea culture of Taoyuan and to promote it on an international scale.
Client : Hakka Affairs Bureau, Taoyuan City Government
Director : Murphy Lin
Designer : Lin Yu Chen
Year : 2023
2023 Hakka Expo Souvenir Packaging Design 客家博覽會禮盒設計
Published:

Owner

2023 Hakka Expo Souvenir Packaging Design 客家博覽會禮盒設計

Published:

Creative Fields