CONCACAF BIGGER GAME
Bigger Game’s objective is to cultivate values such as teamwork, trust, resilience, dedicated effort, discipline, and a commitment to healthy living throughout the region. This is accomplished by broadening the scope of opportunities through football-related endeavours and social responsibility initiatives.
The new brand and identity system aims to raise awareness of Concacaf’s regional dedication. Their mission involves uniting people and fostering teamwork, trust, and resilience while also creating opportunities through football and social responsibility. The logo consists of a dynamic triangle symbol and expressive Wordmark text, with player icons incorporated to underscore the human facet of the brand. The brand offers two background options for consistent usage, each with various depths, reliefs, and perspectives to enhance visual appeal. Our creative direction authentically captures emotions, conveying the depth of our love for football.
