With an Avatar tie-in brief of “Pandora Is Here”, Recom Farmhouse used CGI to bring some exotic and strictly terrestrial magic to these images for the Mercedes-Benz EQ range.

Starting with a background sphere from Maground as a basis, we used CGI to bring plants, flowers, trees and more to create a lush and beautiful setting for the car. For each environment, we added the correct flora for the region, whether Mediterranean or the Pacific North West.  Other elements added in retouching, like the breaking waves, brought even more life to the environments.

A bright, natural grade united the CG car and other CG elements with the photographic background for a fresh, vibrant, outdoorsy campaign.

Project: Mercedes-Benz x Avatar Campaign

Client: Mercedes-Benz

Agency: Antoni

Backplate: Maground

CGI Artist: Anna Toropova, Pedro Duarte, Marvin Lübke / Recom Farmhouse London

Post Artist: Kate Brown / Recom Farmhouse London

Recom Farmhouse is on Instagram, Facebook, Vimeo and Twitter!
More work at recomfarmhouse.com and our blog madlove.net.

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