Insight
The company started in the ’70s, Lifco is a well-known brand providing freshness,
The company started in the ’70s, Lifco is a well-known brand providing freshness,
quality products, and reliable services. The client feels the brand is dated and can not
keep pace with the competition that looks modern and current. The brand’s ambition is to
continue providing premium quality products and services targeted at the most
quality-focused household in the MENA market.
The Brief
To revitalize the visual identity and create an effective brand architecture in
To revitalize the visual identity and create an effective brand architecture in
every customer touchpoint.
Solution
The branding team created a dynamic visual identity reflecting the brand’s well-earned
The branding team created a dynamic visual identity reflecting the brand’s well-earned
reputation for quality and reliability. The logo that has stood as a seal of excellence in
food quality for years was refreshed and modernized using bold green, red and orange
swooshes to reflect the brand’s freshness, youthful energy, and vibrant spirit.
We created a design system to maintain consistency in marketing communication.
The identity represents “unity in diversity.”
Involvement
Inception to completion. Creative direction and design, brand audit,
Inception to completion. Creative direction and design, brand audit,
creative team management. Creative presentation and strategy meetings.
Scope of Work
Brand audit, research, visual Identity, brand architecture, brand graphics,
Brand audit, research, visual Identity, brand architecture, brand graphics,
design system, brand expressions, brand launch.
