THE IDEA BEHIND THE VISUAL
Pepsi, the refreshment that comes to mind on hot days, is more than just a drink. It's a symbol of summer, the beach, and the warmth of the sun. By tying these ideas to their brand through clever advertising campaigns, Pepsi has created an unforgettable experience for consumers. As lovers of Pepsi ourselves, we were inspired by this powerful connection to create this visual.
main visual
detail
before & after
steps
āāāāāāāthank you!