Challenge:
The challenge for this diaper commercial is to effectively demonstrate that the Joonies diapers can stay securely in place even during active movements, such as dancing, without causing discomfort or leaks. The commercial needs to be engaging and memorable to capture the attention of parents and caregivers while highlighting the product's key feature.
Solution:
Dance-Proof Diapers: Sticking with Baby's Moves
The commercial opens with a nursery room filled with three adorable babies playing on a carpet. The room is magically transformed into a vibrant and colorful stage, creating a captivating visual transition. The babies are dressed in the featured diaper brand.
CREDITS
Client: Joonies
Agency: Infomult
Studio: TREBULE
Art direction: Alexey Smirnov
Character design, illustration: Frau_Shto
Animation: Ksenia Simanova
THANK YOU FOR WATCHING!
