Fitnifity
Finnifty is a gym located in the city of Cairo.
A place for people who choose the right vector of their development.
A place for people who choose the right vector of their development.
Task
The challenge was to make a logo that would convey the atmosphere of the gym. The hall is dimly lit, the equipment is only black, which allows visitors to feel themselves more confident. Also, I chose an accent
color that will contrast with black and reinforce the mood.
Decision
After analyzing most of the gyms in Cairo in general, I realized that they mostly use a dynamic
logo and bright colors. Instead, I highlighted 3 keys that I associate with confidence and the
name of the gym Fitnifity: power discipline development. Based on these clues, I created a typeface logo
that emphasizes these emotions and chose an accent color of Orange to reinforce.
logo and bright colors. Instead, I highlighted 3 keys that I associate with confidence and the
name of the gym Fitnifity: power discipline development. Based on these clues, I created a typeface logo
that emphasizes these emotions and chose an accent color of Orange to reinforce.
