Ogilvy OG Program Entry
Piercing Insight
Going on first dates are often awkward if you haven’t met the person before, people don’t know how to break the ice or where to begin.
Brand Connection
Romans pizza is famous for their two for one deal, perfect for sharing with those loved ones
The Idea
A slice of love
Obstacles
In some languages in the local market, the campaign title may not translate well which is something that will have to be considered.
Execution
Showcase how a first date can be awkward and once the romans pizza arrives how it can ease the tension with a sneaky pick up line on the napkin.
