LA MERA BANDA
Freelance para pitch de proyecto con PepsiCo y Sabritas.
El pitch fue ganado con concepto y propuestas propias.
El pitch fue ganado con concepto y propuestas propias.
Sabritas® México needed to communicate its beloved classic brands (Fritos®, Rancheritos®, Churrumais®, Crujitos® and Sabritones®) so, to do that, we launched a whole new platform called “La Mera Banda”, a very colloquial phrase rooted in friendship whose message was to convey how these brands have always been there for you and your cravings.
Each brand had a personality based on the attributes of the product and the behavior of its regular consumers, managing to connect with all of them.
My work here consisted of creating the concept and developing creativity for the pitch presentation.
My work here consisted of creating the concept and developing creativity for the pitch presentation.
