This spring, I had the opportunity to design a set of three exclusive Notre Dame Stadium cups for the 2023 football season. Every drink sold this season will be served in one of these three cups, with approximately 75,000 projected purchases over the course of Notre Dame’s six home games. Because of the scale and production of my design, this project provided a completely unique opportunity for me. My hope is that my work will directly provide a positive experience to Notre Dame fans across the world.
Each of the three cup designs spotlights a key element of Notre Dame football, featuring Head Coach Marcus Freeman, the iconic Leprechaun, and the dedicated players. My creative approach aimed to capture the intensity of the stadium experience, using a heavily atmospheric aesthetic to convey the palpable noise and chaos opponents encounter when playing at Notre Dame Stadium.
