LATENT FEST '23. Communication campaign for the second edition of Festival Latent. A project that seeks to empower the talent in the field of design and creativity. In this edition, we have focused on the concept that good ideas emerge in a bar, in the company of others and in unexpected moments, especially in those trusted, familiar places, like the classic neighborhood bar. We have created a series of scenes in a video that depict everyday moments with each of the speakers: Marta Cerdà, Pràctica, Putos Modernos, Clim Studio, Laia Ferran, Vera Tamayo, and Gemma Villegas, in different bars throughout Barcelona.
VIDEO. Creative direction by Bakoom Studio / Graphic design by Bakoom Studio / Director of Photography La Rectoria + Emilio Guirao / GRAPHIC DESIGN. Creative direction and art direction by Bakoom Studio.
We have reinterpreted the typical aesthetic codes of Spanish bars, creating a graphic universe inspired by them to represent each speaker's name, as well as the rest of the visual materials.
Each attendee received a welcome package consisting of a tote bag, a notebook and pencil, along with a special edition in collaboration with Xavi Roca, Lluc Massaguer, and Victòria Morales.
