Identity kit, logotype, package design, as well as promotional materials were designed  to launch the premium bath line called the Royal Range. The task was to depict royal feel though the graphics, but also to avoid being overwhelming or too baroque. Using an illustrated floral and heraldic patterns, showed heritage, but overall the design evokes modern flair. The unique alliteration in the brand name was used in graphics, too, in a mirror style, which has become the brand’s signature. The color palette is pale and humble, without any gold hints,  that is done according to the  premium design trends.