Asma Farooq's profile

Careem - Brand Design & Illustration

Asma Farooq
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ILLUSTRATION art direction graphic design Brand Design Creative Direction digital design visual design Marketing Design branding brand identity
ILLUSTRATION art direction graphic design Brand Design Creative Direction digital design visual design Marketing Design branding brand identity
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Design Case Study - Careem (An Uber-owned Super App Company) 🏆

Careem is a subsidiary of the American mobility tech firm Uber Inc. Careem is a Super App that provides ride-hailing, food delivery, payments solutions and a multitude of other services primarily across the MENA region. Careem currently operates in 10 countries and it’s headquartered in Dubai, UAE. 

I created this brand design system for Careem as a way to imagine a different way that Careem could have existed in terms of its visual language. I developed illustrations to demonstrate varying businesses of Careem like Food, payments and rides. 

I also developed design elements for marketing design and other branding communications. Each design element communicates different values of Careem and what it does for people. Scroll through to see different offline and digital communications for Careem. 
ILLUSTRATION art direction graphic design Brand Design Creative Direction digital design visual design Marketing Design branding brand identity
ILLUSTRATION art direction graphic design Brand Design Creative Direction digital design visual design Marketing Design branding brand identity
ILLUSTRATION art direction graphic design Brand Design Creative Direction digital design visual design Marketing Design branding brand identity
ILLUSTRATION art direction graphic design Brand Design Creative Direction digital design visual design Marketing Design branding brand identity
ILLUSTRATION art direction graphic design Brand Design Creative Direction digital design visual design Marketing Design branding brand identity
ILLUSTRATION art direction graphic design Brand Design Creative Direction digital design visual design Marketing Design branding brand identity
ILLUSTRATION art direction graphic design Brand Design Creative Direction digital design visual design Marketing Design branding brand identity
ILLUSTRATION art direction graphic design Brand Design Creative Direction digital design visual design Marketing Design branding brand identity
ILLUSTRATION art direction graphic design Brand Design Creative Direction digital design visual design Marketing Design branding brand identity
ILLUSTRATION art direction graphic design Brand Design Creative Direction digital design visual design Marketing Design branding brand identity
ILLUSTRATION art direction graphic design Brand Design Creative Direction digital design visual design Marketing Design branding brand identity
ILLUSTRATION art direction graphic design Brand Design Creative Direction digital design visual design Marketing Design branding brand identity
ILLUSTRATION art direction graphic design Brand Design Creative Direction digital design visual design Marketing Design branding brand identity
See more of my work 🌟

DM or email me at asmafarooq006@gmail.com if you have something awesome in mind. I'm available for freelance projects and full-time opportunities (Open to relocation) 🤝

Let's build something great together! 🚀

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Careem - Brand Design & Illustration
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Asma Farooq's profile

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Asma Farooq's profile
Karachi, Pakistan

Careem - Brand Design & Illustration

Careem is a Super App owned by Uber. I was the Creative Lead for this project to create illustrations, brand design products and build a consiste Read More

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