Hong Ngoc Nguyen's profile

The Identity Campaign - Visual Identity

Hong Ngoc Nguyen
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brand identity Graphic Designer visual identity adobe illustrator Social media post magazine editorial design InDesign Layout Design editorial

The Identity Campaign is an initiative launched by a group of students from Swinburne Vietnam, collaborating with Signal Club to promote self-identity awareness among young individuals. It recognizes the innate desire within each person to explore and express their unique individuality. Using the metaphor of a "Flower", the campaign introduces creative projects to enhance knowledge and understanding of self-identity. The campaign showcases the journey of youth development and the diverse beauty of personal identity.

I played the Art Director - Graphic Designer role, who gave art direction, developed the visual identity for the whole project, and led the Design team through the social media campaign and Vaaang Magazine Issue #2. This project's visual identity and Vaaang Magazine Issue #2 will be displayed below. 

Part 1 - Campaign's Visual Identity

brand identity Graphic Designer visual identity adobe illustrator Social media post magazine editorial design InDesign Layout Design editorial
brand identity Graphic Designer visual identity adobe illustrator Social media post magazine editorial design InDesign Layout Design editorial
brand identity Graphic Designer visual identity adobe illustrator Social media post magazine editorial design InDesign Layout Design editorial
brand identity Graphic Designer visual identity adobe illustrator Social media post magazine editorial design InDesign Layout Design editorial
Place

brand identity Graphic Designer visual identity adobe illustrator Social media post magazine editorial design InDesign Layout Design editorial
Place

brand identity Graphic Designer visual identity adobe illustrator Social media post magazine editorial design InDesign Layout Design editorial
Place

brand identity Graphic Designer visual identity adobe illustrator Social media post magazine editorial design InDesign Layout Design editorial

Part 2 - Vaaang Issue #2 Digital Magazine

brand identity Graphic Designer visual identity adobe illustrator Social media post magazine editorial design InDesign Layout Design editorial

Vaaang Magazine is a magazine project by Signal Club, aiming to depict thoughts and perspectives on daily life for the young generation in Hanoi, in general, and Swinburne Vietnam students, in particular.
The second issue of Vaaang Magazine focuses on exploring fresh viewpoints on the personal identity of young individuals in modern society. It discusses related topics, including defining personal identity, external and internal factors influencing individual self-perception, the importance of self-identification, and ultimately, the conclusion about our identity. It takes readers through the processes of identity formation, self-awareness, expression, and recognition within a community.
Issue No. 2 of Vaaang Magazine is published as a digital edition to reach a wider readership, aligning with the campaign's goal of enhancing youth awareness of identity.

brand identity Graphic Designer visual identity adobe illustrator Social media post magazine editorial design InDesign Layout Design editorial
brand identity Graphic Designer visual identity adobe illustrator Social media post magazine editorial design InDesign Layout Design editorial
Place
brand identity Graphic Designer visual identity adobe illustrator Social media post magazine editorial design InDesign Layout Design editorial
Place
brand identity Graphic Designer visual identity adobe illustrator Social media post magazine editorial design InDesign Layout Design editorial
Place
brand identity Graphic Designer visual identity adobe illustrator Social media post magazine editorial design InDesign Layout Design editorial
Place
brand identity Graphic Designer visual identity adobe illustrator Social media post magazine editorial design InDesign Layout Design editorial
Place
brand identity Graphic Designer visual identity adobe illustrator Social media post magazine editorial design InDesign Layout Design editorial
Place
Place
brand identity Graphic Designer visual identity adobe illustrator Social media post magazine editorial design InDesign Layout Design editorial
brand identity Graphic Designer visual identity adobe illustrator Social media post magazine editorial design InDesign Layout Design editorial

A campaign by Signal Club

Art Direction - Main Graphic Designer: Hong Ngoc Nguyen

Design Department
Head of Department: Hong Ngoc Nguyen
Thiết kế / Designers: Ha Anh Nguyen, Ha Anh Nguyen, Hong Ngoc Nguyen, Thu Hien Nguyen

Content Department
Editor-in-chief/Head of Department: Thao Chi Nguyen
Writers: Minh Anh Nguyen Thi, Thao Chi Nguyen, Khanh Linh Nguyen, Tung Linh Tran, Hong Mai Doan, Quynh Nga Tran, Phuong Thao Nguyen

Typefaces used in Vaaang #2: Hoa
BD StreetSign Sans - Duc-Hai (Harry) Dinh
BD Neo Impax - Duc-Hai (Harry) Dinh
Phudu - Duong Tran


The Identity Campaign - Visual Identity
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Hong Ngoc Nguyen's profile
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The Identity Campaign - Visual Identity

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