Ação de Branding e lançamento do Skate da marca de vestuário feminino FARM em Porto Alegre/Brasil
Fashion brand FARM's Branding event and skate launch in Porto Alegre/Brazil
Fashion brand FARM's Branding event and skate launch in Porto Alegre/Brazil
Iniciou à partir de um exercício prático no curso de Branding e Processo Criativo de Coleção do Instituto Rio Moda em parceria com a FARM.
It started as an pratical exercise during the workshop in Branding and Creative Process for Collections organized by the Instituto Rio Moda and FARM.
The pratice included an event development for the brand.
The participants were divided in groups that had to develop and idea for an event that would happen in an specific region of Brazil and had to be thought to translate FARM's concept into the market.
It had to include:
- the region's market analysis;
- a mood board of the city;
- negative points that had to be worked on;
- the event's defined strategy online and offline;
- the budget was defined in R$1.500,00
- a final presentation that included concept, text and how it would happen.
Hora de criar!
Time to create!
Painel conceito da cidade e mercado
City's and market's mood board.
Painel conceito da ação.
Event's mood board.
O grupo de Porto Alegre incluía profissionais de diferentes áreas de trabalho nesta foto com Carlos March gerente de Branding da FARM.
The Porto Alegre's group included people from several different work areas in this photo with Carlos March FARM's Branding manager .
A melhor proposta se transformou em um evento real da marca.
The best proposal turned into a real event.
Equipe com Patricia Silveira, integrante do departamento de Branding da marca, no evento.
The team with Patricia Silveira, part of FARM's branding team at the event.
Missão cumprida!
Mission accomplished!
REPERCUSSÃO
https://www.facebook.com/media/set/?set=a.550983964917381.145865.172629466086168&type=3
http://www.farmrio.com.br/adorofarm/farm-poa/
http://www.farmrio.com.br/adorofarm/farm-poa-2/
