IKEA - holiday commercial campaigns
Designing different simultaneous campaigns I used guidelines from the global campaign and have adapted them to Croatian market making sure to preserve the same holiday message and feel so that they look like a seamless whole in representing the IKEA offer to the customer. I paid much attention while planning them to use the visuals deliberately in predetermined places in accordance to customers journey in the store and outside.
Key visual with the umbrella slogan "Happy for holidays"
Examples of different media in the campaign: billboards, posters, streamers, newsletters
outside and inside of the flyer
final images for the IKEA Food Christmas campaigns I took and processed
example of media
tasty photoshoot
