judinström Beer. Brand identity. Packaging
Year: 2023
Client: judinström Brasser
Role: Logo Design. Illustration, Packing Design
Tools: Adobe Illustrator, Adobe Photoshop, Procreate
Award: A' Design Award for Packaging Design Category 2024
The Judinström brand was created from scratch with the aim of entering the beer market in Canada and elevating the status of a local brewery from Montreal. Additionally, it aimed to cultivate a specific beer consumption culture and introduce consumers to various beer styles. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
For these purposes, a new logo was developed, and a key image was created, featuring a recognizable stylized character at its center. Subsequently, an atmosphere reminiscent of Scandinavian countries was devised and illustrated for the packaging design.
