3d guide for Yandex Market
I was working on a 3D visualizations guidelines for marketplace.
The goal was to create 3D style for rendering brand visualizations, offline ads, digital, etc. It was important to find the balance between realism and vivid visualization without a lot of details, that would look good on different formats - from billboards to push notifications in a mobile application.
Here is a 3D brand book about composition, materials and light for rendering products and videos.
Offline
Also there is visualisation of offline media and other examples of using the identity.
Web
3d style should fit different formats, including web.
Uniform 3D style should fit for the visualization of different product categories
Animation
The animated brand object can become an additional tool that gives expressiveness.
Thanks for watching!