Logo design for Shree Murugan, a South Indian cloud kitchen in Ludhiana. 

The brief was to keep the design simple yet significant to South India. For this, we thought Vibhuti, a sacred ash People apply on their foreheads as a form of devotion, would be the perfect element that would capture the essence of South Indian culture. Along with that, we incorporated typography with a textured font with appropriate use of brand colours.

Adding the right piece of the brand's culture in the logo helps instantly show what the brand stands for and connects with the right people. This design is a perfect example for it!

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