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We understand that visual identity is much more than just a logo and a set of colors. It is the visual expression of our brand, an authentic representation of our values, commitments, and passions. Our visual identity is the visual manifestation of our dedication to precision, innovation, and safety. It tells the story of who we are, our journey, and our goals. Each shape, color, and visual element is chosen meticulously, reflecting our culture and our commitment to excellence.
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The soul of the business
The soul of the business
Our purpose is to be the 'High Level of Trust' in roof construction, ensuring that each project meets superior standards of precision, quality, and security. Just as a level tool is vital in ensuring the solidity of structures, Titan Roofing is the cornerstone that protects and beautifies our clients' homes. Our mission extends beyond creating exceptional roofs; it is also about building trust, enduring relationships, and a secure future for every home we have the privilege to serve. We are the guardians of reliability and quality and strive to establish a sense of reassurance and peace of mind for homeowners in the communities we serve.
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Our Community
Our Community
Our ideal audience consists of owners of high-end homes, predominantly men aged between 28 and 45, located in the Seattle region. These individuals are professionals in the technology sector, working for renowned companies such as Google, Amazon, Microsoft, and Nintendo. Their preference for high-end residences reflects their commitment to significant investments in their properties.
What defines them is their unwavering appreciation for quality and reliability in services. They seek solutions that provide security and durability for their homes, aiming to avoid headaches and inconveniences. These clients have high expectations and are willing to invest in precision, innovation, and excellence. Being technology professionals, they are connected to innovation and value solutions that incorporate cutting-edge technology.
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Archetype - Creator
Archetype - Creator
Titan Roofing embodies the Creator archetype in its brand strategy. Values such as precision, innovation, and security resonate with the Creator's relentless pursuit of excellence and originality. The attributes of structural innovation, enduring relationships, and the trinity of trust reflect Titan Roofing's commitment to creating unique solutions, building strong customer relationships, and ensuring quality and security. Thus, Titan Roofing positions itself as an innovative, creative, secure, and reliable brand, aligned with the spirit of the Creator.
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The Heart of Our Journey. Our Moral Compass.
The Heart of Our Journey. Our Moral Compass.
Precision. Safety. Masterpiece. Efficiency. Honesty. Precaution.
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The Symbol
The Symbol
The inspiration for the symbol is the spirit level tool. A spirit level plays a crucial role in construction projects, ensuring the accuracy and quality of structures. Its key utilities include ensuring proper surface leveling, measuring verticality and horizontality, ensuring structural safety, improving the aesthetics and quality of constructions, saving time and resources, complying with regulations, and preventing future issues such as cracks and leaks that may arise in poorly leveled constructions. In essence, a spirit level tool is essential in ensuring a construction project meets desired standards of quality, safety, and aesthetics.
Our logo symbolizes precision and quality in a visually striking manner. The circle in the logo symbolizes precision, while the two semi-circles represent quality. This logo is a metaphor for our company, Titan Roofing, which tirelessly seeks to achieve excellence in precision and quality in all services rendered. It is more than just a symbol; it is a promise to our customers. Titan Roofing ensures that every roof we build or repair is done with utmost precision and quality. This explanation is not only valid but also effective in conveying our mission and commitment.
Here are some key points that highlight the effectiveness of our logo:
Simplicity and Memorability: Our logo is simple, easy to understand, and therefore memorable. Its identification is quick and easy, which is crucial for an effective logo.
Positivity and Attractiveness: It exudes confidence and quality, essential attributes for a company in the construction industry.
Industry Relevance: The logo is directly related to the construction industry, visually representing an essential tool for the field. This reinforces our connection and expertise in this field.
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Color Palette
Color Palette
The color palette of Titan Roofing is carefully selected to convey a message of reliability, excellence, and durability. These colors symbolize the company's solid and dependable foundation, highlight its innovative approach in roof construction, reflect the importance of structural protection and longevity, represent the sophistication and lasting aesthetics of its projects, and communicate honesty and integrity in business. Together, these colors form a palette that anticipates the future, alleviating concerns and promoting tranquility, in perfect harmony with the mission and values of Titan Roofing.
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Typography
Typography
The primary font, MBF MECHANIA, represents the company's innovative vision, highlighting its commitment to the future and modernity, while Bornia, versatile and sans-serif, symbolizes the durability and timelessness of the services provided. Together, these typefaces combine the best of the modern world with the enduring reliability, reflecting Titan Roofing's unique approach in the roofing construction sector.
