( La Nuu )
Art direction and communication campaign for La Nuu, an International Author Photography Festival of Rubí. A project that seeks to exhibit large format photographs on the street level to decentralize art, moving it away from the white walls of galleries and museums.
The project's needs don't call for the individual creation of a logo, but a visual brand language. Therefore, we propose creating a flexible system where the brand interacts with the content, being present and leaving its mark, generating two levels of reading (context and intervention). A word through the image.
