Matthew Lancaster's profile

Transmogrify | Publication Design

The brief
The main aim of this project is to create a publication which comprises South African-themed short fiction. A significant focus of the project aims to address issues associated with processing large amounts of typographic material while also understanding how typography, layouts, grids, and composition interact. Furthermore, my goal is to develop a book that effectively conveys a sense of South African narrative through brutalism design aesthetics. 

My intention is to concentrate on combining both technical and artistic aspects of the challenges of large typographic content, the core components of publication design, the integration of visual design elements, adaptability and redesign. I plan to co-create stories with the help AI that have a South African focus and theme to them.
The concept
The book is divided into three short stories, each with a theme of metamorphosis. The stories center around a zombie apocalypse taking place in South Africa, with each short story focusing on a different stage of the zombie apocalypse.  The first story takes place prior to the zombie apocalypse, when people are going about their normal lives with only warnings of the zombie apocalypse in the the background. The second story takes place during the chaos of the zombie apocalypse, when individuals from all backgrounds gather together to overcome the perils that they now confront as a result of the apocalypse. The third story takes place after the major chaos of the zombie apocalypse, when people are surviving and rebuilding after the apocalypse's damage.

The stories are focused on societal criticism, with each story highlighting a different topic. The subject of metamorphosis can be noticed in how an event such as a zombie apocalypse may change people into someone new who they weren't before the chaos
Book details
Typography: 
Bookman Old Style | Body Copy and Header

Binding: 
Hardcover perfect binding 

Paper: 
Adestor Soria P/krisline  - Cover | 80 gsm
Natural Evolution Ivory - Inner pages | 120 gsm

Colour palette:
The only colours that where used where black and white as the best fitted the aeshetic of brutalism


Illustrations
Each of the illustrations was used at the start of each story. The illustrations were intended to assist depict each topic and message in the stories, as well as to show viewers what to expect from the story through visual representation.
Publication
Book launch material
E-Publication
Transmogrify | Publication Design
Published:

Transmogrify | Publication Design

Published: