Overarching brand identity - comprises an updated logo design and the name Stockholm Fintech. This logo has been designed for versatility and can be used in a variety of formats, ranging from general applications like a website, to more specific uses such as business cards and printed materials.
With growing range of offerings in mind, each brand extension features a unique identity under the overarching Stockholm Fintech brand. This ensures brand consistency while still highlighting each extension's individual characteristics.
To boost the promotion of specific events, the brand extension identity will be combined with the specific date, theme or venue for example. This will prove especially beneficial for promotional materials at the specific event venue.
