This is a university assignment‭, ‬a branding design for city bicycles‭. ‬The place I have chosen is Guangzhou‭, ‬it is a famous tourist city‭. ‬Many people from different places come here to travel‭. ‬Although there is a variety of public transportation‭. ‬But I think bicycles are still the preferred mode of transportation for students and travelers‭. ‬So‭, ‬the bicycle brand I designed not only‭ ‬solves people's short-distance travel‭, ‬but also promotes the features of the city‭.‬

THE concept

Explore the city

Connect tourist attractions

Promote cityscape

A special way to travel

The idea of the destination x mark

Brand personality

Youthful

Curiously

Energetic