How far do you trust your friends? We challenged five competition winners to convince their friends to switch to Tesco Mobile... without mentioning that an amazing holiday was up for grabs for the first one that did!
IAB Creative Showcase - Runner Up October 2014
http://www.creativeshowcase.net/campaigns/nojoke-the-call
http://www.creativeshowcase.net/campaigns/nojoke-the-call
