Funkful
Briefing by @theglowandgrowclub (on Instagram)
[ENG] Say hello to Funkful!
Funkful is a brand created with the mission of helping people express themselves through socks. The brand inspires self-expression, confidence and individuality.
They believe everyone could use at least one pair of funky socks!
[PT-BR] Diga olá à Funkful!
Funkful é uma marca criada com a missão de ajudar as pessoas a se expressarem através de meias. A marca inspira autoexpressão, confiança e individualidade. Eles acreditam que todo mundo poderia usar pelo menos um par de meias divertidas!
Funkful é uma marca criada com a missão de ajudar as pessoas a se expressarem através de meias. A marca inspira autoexpressão, confiança e individualidade. Eles acreditam que todo mundo poderia usar pelo menos um par de meias divertidas!
[ENG]
We modified the font Bagel Fat One to create a fun and simple logo, bringing the playful concept in a light way, without straying from the target audience of young adults between 20 and 40 years old.
The brand's pillars are: self-expression, confidence and individuality, which is why we used a vibrant color palette, which complements each other within the project.
We modified the font Bagel Fat One to create a fun and simple logo, bringing the playful concept in a light way, without straying from the target audience of young adults between 20 and 40 years old.
The brand's pillars are: self-expression, confidence and individuality, which is why we used a vibrant color palette, which complements each other within the project.
[PT-BR]
Modificamos a fonte Bagel Fat One para construir uma logomarca divertida e simples, trazendo o conceito lúdico de forma leve, sem fugir do público-alvo de jovens adultos entre 20 e 40 anos.
Os pilares da marca são: auto expressão, confiança e individualidade, por isso, utilizamos uma paleta de cores vibrante, que se complementa dentro do projeto.
[ENG]
As a complement to the brand, we created pictograms that vary between symmetrical rounded shapes and organic designs, which were combined to create material for social media.
Furthermore, we decided to use colorful, fun and vibrant photographs, always focusing on the product, in order to be in tune with the brand's tone of voice and spark interest in potential customers. And finally, as a contrast and complement to the font used in the logo (Bagel Fat One), we chose the Playfair Display family as the brand's typography, which is quite complete and meets the purpose for which it was used.
Furthermore, we decided to use colorful, fun and vibrant photographs, always focusing on the product, in order to be in tune with the brand's tone of voice and spark interest in potential customers. And finally, as a contrast and complement to the font used in the logo (Bagel Fat One), we chose the Playfair Display family as the brand's typography, which is quite complete and meets the purpose for which it was used.
[PT-BR]
variam entre formas simétricas arredondadas e desenhos orgânicos, associados na construção de material para mídias sociais.
Além disso, foi definida a utilização de fotografias coloridas, divertidas e vibrantes, sempre com foco no produto, de forma entrar em consonância com o tom de voz da marca e despertar o interesse no potencial cliente. E, finalmente, como contraste e complemento à fonte utilizada na logo (Bagel Fat One), escolhemos como tipografia da marca a família Playfair Display, que é bastante completa e serve o propósito que lhe foi empregada.
Weekly Brief Challenge by @theglowandgrowclub (on Instagram) | 2023 | Designer: Lara Brito
