"ICHI GO ICHI E" TEA CUP GIFT BOX
What is Ichi Go Ichi E?
Chinese called 一期一会. Ichigo ichie is a very important philosophy in the Japanese tea ceremony. It's also called one time - one meeting. Meaning means that the Tea ceremony is not only about the taste, it is all about enjoying the moment and remembering that this moment will never come back again. It means to cherish every tea party, but it is not limited to tea parties only.
Target Audience (TA)
People interested in Japanese tea ceremony
People interested in Japanese tea ceremony
Conception
Taking the four seasons as the theme, the representative elements of each season in Japan are used as the cup's creativity.
Taking the four seasons as the theme, the representative elements of each season in Japan are used as the cup's creativity.
Tea Cup Boxes
Tea Cups
Outer packaging
Introductory Brochure
Inner Structure