About the case
In fact, this case was made back in 2020.
My team (Amaliia Iliasova, and Ekaterina Bulaeva) and I conducted a full-scale rebranding of OCT Clinical
The new style of the company turned out to be minimalistic and modern. Geometric shapes resembling pill silhouettes were taken as branded elements.
Over the years, the style has evolved: mesh gradients and futuristic illustrations have been added, and the whole style has become more voluminous - this visually distinguished OCT Clinical among many other CROs.
I created a brand identity that went beyond the conservative norms in the field of clinical research, but at the same time retained the trust of the company's customers.
My team (Amaliia Iliasova, and Ekaterina Bulaeva) and I conducted a full-scale rebranding of OCT Clinical
The new style of the company turned out to be minimalistic and modern. Geometric shapes resembling pill silhouettes were taken as branded elements.
Over the years, the style has evolved: mesh gradients and futuristic illustrations have been added, and the whole style has become more voluminous - this visually distinguished OCT Clinical among many other CROs.
I created a brand identity that went beyond the conservative norms in the field of clinical research, but at the same time retained the trust of the company's customers.
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