Consuming natural resources responsibly can start with a mundane action of pulling out a tissue from a dispenser. This is where it all starts, with simple actions in our day-day life that have deeper environmental impact. 

My poster aims to hit the target audience to pause and reflect on their routine choices. Sustainability to me is where I can make a difference, so I practice air drying hands rather than using tissues to wipe them.

My design thinking process is based on the principle – less is more. I wanted to ensure that my sketch is subtle, yet conveys my strong opinions on this subject matter. Ideation process for this poster started with understanding different SDG’s, before I dove into the 12th SDG goal.