Andromida - Creator Archetype x Fashion Brand
Students in Intro to Typography were tasked to partner an archetype of their choice with a cliche. After researching each archetype, students were then to create a brand and methodology document, as well as a final brand guide promoting the business they developed from their archetype and cliche. I was assigned the creator archetype and paired it with a fashion brand. I created a high-end businesswear brand for women called Andromida. Andromida is a nod to the Andromeda galaxy, the next closest galaxy to Earth. However, I designed it as if my brand was real and tweaked the spelling for better search result purposes. Featured below is my final branding guide for Andromida, a business inspired by the characteristics of the creator archetype. The font at the top of the brand identity guide was hand-drawn and rendered by me, as well as the creation of the alternate logo. The magazine mock-up was an extra feature I designed as well.
