To expand DHL's services beyond packages and raise awareness of the brand as a leader in delivery, the idea was to launch a new campaign called DHL Message Delivery.

This allowed people to send personalized hard-to-deliver messages at the time and date they wanted, just like they would with any other DHL delivery, but using the radio.

Credits

Advertising Agency: Horizon FCB Dubai 
CEO: Mazen Jawad 
MD: Reham Mufleh 
ECD: Rodrigo Rodrigues 
CD: Colin Smith 
ACD: Antonio Cue 
ACD: Marcos Becker 
Senior Copywriter: Thomas Gheorghiou 
Senior Art Director: Ahmed Monteser 

Copywriter: Siboniso Mncube 
Arabic Copywriter: Bassam Doss 
Audio Production: Vox Haus