LISTERINE
2023 CAVITY CARE
VISUAL DEVELOPMENT PROJECT
This is the visual development project for the 2023 launch of LISTERINE, a global oral hygiene brand’s new product, Total Care Cavity Care.
HEAZ oversaw the entire initiative, from key visual creation, product photography, as well as the design of the product detail page.
To be mindful of the product category, we maintained the brand’s established scientific authority while infusing the designs with an overall brighter and more cheerful tone. Given the significance of this inaugural product launch, our primary goal was to effectively showcase the product’s efficacy and features. We clearly communicated the amplified benefits of cavity prevention and the impressive fluoride absorption rate through the visuals, utilizing a shield graphic and images of fluoride-coated tooth surfaces to evoke a refreshing and invigorating feel.
Client. LISTERINE
Year. 2023
Division Creative Director. Yumi Jung
Art Director. Miae Kim
Designer. Swan Lee, Ran Choi, Gamin Park
Photographer. Junghun Yeom, FF Studio
Model. Jinyoung Jo
