College brief: Mawson's is an elite adventure store created by the founders of Mont Adventure Equiptment. Drawing inspiration from their favourite adventurer, Sir Douglas Mawson, an identity was to be created. With key instruction of capturing the Australian spirit, a larakin attitude but prepared for anything.
A custom logotype and support system were created for the identity, as well as a broschure, web store and other applications.
A custom logotype and support graphic were created for Mawson's. I elected for a photographic treatment to take the place of my support graphic. The colour pallet creates the feeling of sky and earth, and all images are that of an adventurous nature.
Alternative colours for the Mawson's logotype.
Mawson's Broshure cover.
Mawson's broshure inside.
Mawson's webstore.
