ILL 301.7 | Time & Motion - Logomotion
Project Brief
Conceptualise, design and animate a logomotion in After Effects for the product in a previous project, IOW 300.1.
Project Deliverables
1. Process Work
2. Storyboards
3. 10 - 30 second animation (at 1280 x 720 resolution, .mp4 format)
Devices that must be included:
- Graph editor
- Secondary motion
- 3D camera with nulls
- Masks
- Timing with audio
- Any other effects that suits the brand animation
Design Strategy
The aim of this project is to craft a logomotion that captures the essence and tone of the Basking brand. Basking is a liquid soap brand designed for women with various skin conditions. The visual identity of the brand is expressed through delicate line illustrations that imitate the shapes of the female body. This visual language is extended for this project to a series of flat illustrations that effectively showcase and promote the brand. The cheeky tone of the brand is conveyed in the logomotion through the use of upbeat music and fast, yet smooth, transitions between scenes.
The Process
Initial storyboards
Final Storyboard
Logomotion
