11 // ILL 301.7
Animated Identity - Logomotion
Project Brief
The project requires one conceptualise, storyboard, and create an enticing, smooth animated logo of 10-30 seconds, to express the brand identity created in the previous Corporate Identity project. Timing, pacing, rhythm, movement, and transitions are important elements are to be incorporated with appropriate and well-timed sound and music to enhance the animation and get the audience to buy into the brand.
Deliverables
- 10-30-second animation (1280x720 or 1920x1080 resolution, .mp4 file format video)
- storyboard showing progress/changes
Design Strategy
In sticking with identity of the Nidor brand, the animation makes use of geometric shapes, sharp angles and clean lines. Inspired by luxury brand advertisements, the animation is quick with strong highlights and textures to create atmosphere amongst a deep and dark background. This style accompanied by the music selection create an aura of opulence that the brand strives for, effectively communicating to its target market.
Mood Board
The mood board captures the inspiration for the animation style used in the final execution
Process
Story boards show the progression from first renditions to a full digital sequence
Final Render
