Packaging and Advertisement Campaign for Dove

•

Presenting a redesign of Dove, a haircare range that transcends gender barriers and focuses on Gender neutrality. Free from stereotypes, this reimagined Dove embraces diversity, ensuring that individuals of all genders experience the beauty of healthy and revitalized hair. The core innovation lies in the use of milk as the main ingredient, delivering unparalleled moisture and smoothness to hair of all types. The packaging reflects a modern aesthetic, aligning with Dove's timeless elegance while embodying a progressive, neutral approach. This project marks a pivotal moment in beauty, where Dove's iconic products evolve to meet the diverse needs of a global audience, embracing the power of milk for universally beautiful hair.