ILL 301.7 Logomotion
Nyam Yum
Project Brief
Conceptualise, storyboard, and create an enticing, smooth animated logo of 10-30 seconds, to express the brand identity you created earlier this year (IOW 300.1 & IOW 300.3). Timing, pacing, rhythm, movement, and transitions are all important elements you will incorporate into your animation to communicate your concept and get your audience to buy into the brand.
Deliverables
01 | Process Storyboards
02 | 10-30s Animation
Design Strategy
Drawing from the energetic and welcoming nature of the brand. The logo motion spotlights the juicy, jelly-like nature of the product. The elephant dances with joy after consuming the jelly. Along with the lively instrumental of "STAY C's ASAP".
Initial Storyboards
Storyboard
Animated Identity
