The task was to create a design identity for the art gallery. To begin with, I chose a painting by the famous artist "The Swan Princess" to fill the design with meaning.
In creating the logo, I used the image of a swan as a symbol of grace, this is the idea I have when it comes to art galleries. At the stage before creating the logo, I made a pattern. I wanted the logo and the pattern to be combined with each other and complement each other, so I took some elements, shapes from the pattern and integrated them into the swan logo. In the construction of the logo, I used the rules of the golden ratio
Vrubel's painting most subtly reflects art in its innocence and grace, which attracts the eyes, so I chose this painting as a source of inspiration. I took the color palette from this painting and the shades that I got became key in the process of my work on creating a logo and pattern
we live in an advanced world, so why don't art galleries tell their stories not only inside their space, but also on the Internet
Also uniqueness and convenience in the variability of the logo. Since we represent a gallery, the art that is associated with art galleries, though eternal, is also changeable
