Zhang Shuo's profile

诸暨产业平台—VI ZHUJI INTELLIGENT VISION INDUSTRY PLATFORM-VI

诸暨市位于浙江省,诸暨智能视觉“万亩千亿”新产业平台品牌,,旨在打造具有万亩空间左右、千亿产出以上、以重量级未来产业为主导的高能级产业平台。

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SURE Design承担了诸暨智能视觉设计项目中的VI系统设计工作。

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诸暨的LOGO虽为一个整体,但实际是多重符号表达的综合结果。我们以珍珠、摄像头、日出印象为整体设计切入点。珍珠是诸暨传统产业,珍珠元素代表诸暨的传统生产,在LOGO中融合了珍珠蚌打开的场景。我们融入关于摄像头的眼睛和科技元素造型,表达观看和科技的观看这个双重元素,最终融合日升、科技蓝等表达。形成整体统一,但元素各自叙事的综合形象。

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主持设计师:张烁
项目设计师:张烁
设计师:YOUNG、吴帆、方国瀚(实习)
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内容:VI
客户:浙江一禾百川传媒有限公司
周期:2022年8月-2022年9月  

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Zhuji City is located in Zhejiang Province, ZHUJI INTELLIGENT VISION INDUSTRY PLATFORM
 new industrial platform brand, aiming to build a high capacity industrial platform with about 10,000 acres of space, more than 100 billion output, and led by heavyweight future industries.

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SURE Design undertook the VI system design for ZHUJI INTELLIGENT VISION INDUSTRY PLATFORM
 design project.

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Although the logo of Zhuji is a whole, it is actually a comprehensive result of multiple symbolic expressions. We took pearl, camera and sunrise impression as the entry point of the overall design. Pearl is the traditional industry of Zhuji, and the pearl element represents the traditional production of Zhuji, and the scene of the opening of the pearl mussel is integrated in the LOGO. We incorporate the eyes about the camera and technology elements modeling, expression of viewing and technology of viewing this dual element, and ultimately the integration of sunrise, science and technology blue and other expressions. The overall unity is formed, but the elements have their own narrative comprehensive image.

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Principal Designer:Zhang Shuo
Project Designer:Zhang Shuo
Designer:YOUNG、Wu Fan、Fang Guohan  (internship)
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Content:VI
Customer:Zhejiang Yihe Baichuan Media Co.
Period:08.2022-09.2022

诸暨产业平台—VI ZHUJI INTELLIGENT VISION INDUSTRY PLATFORM-VI
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诸暨产业平台—VI ZHUJI INTELLIGENT VISION INDUSTRY PLATFORM-VI

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