Unveiling the Evolution: The Narrative Behind Our Rebrand
The redesigned Makan@Mesra logo is a testament to its evolution, embracing a sleek and contemporary aesthetic while honoring its familiar elements. This updated emblem retains the essence of the Mesra font and swoosh, serving as a nod to loyal patrons while introducing a modernized look. At the heart of the redesign lies a clever representation of day and night symbols, cleverly depicted through a unique color palette.
The interplay of bold black and vibrant yellow hues symbolizes the seamless transition from day to night, injecting depth and meaning into the logo's visual narrative. The logo's clean lines and precise contours exude a sense of sophistication and modernity. By employing the black and yellow contrast, the design strikes a perfect equilibrium, evoking a dynamic yet balanced visual appeal. This fusion of elements masterfully communicates a timeless yet innovative identity, resonating with the brand's journey towards evolution while remaining rooted in its established identity.
Client
PETRONAS Dagangan Berhad
Art Direction / Designer
Fahmi Abdullah
Year
2020
