Breathe Deeply Stay Close Campaign

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Now a day, the advance of technology people rely on the internet. Parents and their children more using social media, TV and books to let their child learn about animal. This may let new generation less knowledge of animal because they may lack of interactive with animal. Children may know more information about animal while they visit zoo, besides they would increase their interest with animal while play with them. But people more rely on the internet like Youtube Channel, National Geography as their learning channel. This may cause the number of visitor will drop.

The number of visitors is plunging during the hot season. Malaysian Zoological Society’s Giant Panda Conservation Centre and veterinary service executive Dr Mat Naim Ramli said there was an observable drop in the quantity of guests, particularly as the March school occasions are a well known time for families to visit the National Zoo Malaysia. In January 2016, there was 30,000 guests which is down form 39,000 during a similar period in 2014. While in February, it had 52,000 guests which is down form 63,000 in February in 2014. There is a proceed a drop in guest numbers of year 2016, similarly as the long fog a year ago made families bashful far from the a great extent open air zoo.

At the point when the panda show first opened, the yearly guest numbers shot up from around 600,000 out of 2013 to 780,000 out of year 2014. In year 2015, the number dropped to only 535,000 guests. There is because of the hot season. Fortunately there has been no creature demise brought about by warmth stroke, Dr Mat Nai Ramli said that most creatures could endure higher temperatures than people. The zoo is additionally taking careful steps for example : giving more sanctuaries, drinking water, and enhancements that brought down the creatures’ pressure. Visitors did not pester the creatures as stress exacerbated by warmth could unexpected passing. With this visitors may less interaction with animal, so there is the reason of the drop number visitors visit National Zoo Malaysia.

Concept :

Stay Close. Stay Close which mean encourage people closer with animal and also family members.

Internal Message :

Encourage people stay close with animal and know about animal in national zoo.The concept of design is stay close with the animal. The internal meaning is about people need to put down your screen interact with animal so they will know more. As the visual to show there is the hand part more clearly to show the animal, other part of the hand more blur and cannot see it clearly. There are designed with the jungle as the background and those animal such as Melaka Tiger, Deer, Elephant and Giraffe as the main characters.

Colour :

Cool Tone Colour

The colour in advertisement and video is using the cool tone colour which has nature feeling. Besides the colour also more relevant with the National Zoo Malaysia logo so it may more relate with the brand. The colours are more green tone and brown tone there is because to give consumer imagination there they are in jungle.