UGRO Capital:
Its a financial company who provide loans to MSME's. They had launched a new product name GROX which was an app on which you can take loans just on a click without any documents and assets.
So we did some launch creatives and ideas keeping in mind their target audience will be MSME's and the market research they shared had some states where they have a good hold. So we decided to go with the Hinglish and Gujlish route keeping in mind an emotional connect with the customer.
Final Creatives:
