“Creature” is an avatar that lives in Wetransfer.
On the Wetransfer landing page where the user is greeted by a simple geometric shape that ‘speaks’ directly to the user.
(Design: Shen Hou) (Motion: Serhii Serbin) (Copy: Chris Taylor) (Sound: Kody Chambers)
Creative concept for Wetransfer
Creative concept for Wetransfer
Body shape
The form CREATURE takes depends on the size of the file(s) you uploaded.
With free mode, the CREATURE assumes the shape of a human. With pro mode, the user has a limit of 200GB which means CREATURE can grow beyond a HUMAN form to become very big. Each time you send a big file you create a new CREATURE. Each one as unique and rare, as the files you used to create it.
Feed me some files!
When the user drops files into the uploader the CREATURE quickly goes to work ‘eating’ the files’. It’s fun to watch CREATURE eat because it’s empty shell of a body slowly begins to fill with the fragmented images of the content being uploaded. The bigger the files, the longer it takes for CREATURE to eat!
Digestion
When users upload files they can watch them ‘digest’. A unique process that transforms the original files into abstract 3D anomalies.
Skin patterns
Each and every 3D anomalie is layered with a pattern composed of all the files that were used to make it along with random glitch artefacts that take place during the process of digital ‘digestion’.
📁 💎 📝 🍔 📎 🖼️ 📰 ☕ 📸 🎦 🧀 🎹
↓↓↓ FEED ME ↓↓↓
↓↓↓ FEED ME ↓↓↓
