En abril de 2017, Santander lanza la Cuenta para Millenials SMART 1|2|3. Una cuenta que no sólo ofrece beneficios financieros sino también servicios y experiencias orientados a los jóvenes.
¿Cómo podemos vender una cuenta a quienes ni siquiera quieren escuchar a los bancos? Replantean el concepto de riqueza a través de un corto de ciencia ficción.
¿Cómo podemos vender una cuenta a quienes ni siquiera quieren escuchar a los bancos? Replantean el concepto de riqueza a través de un corto de ciencia ficción.
PREMIOS.
Cannes Lions 2017
ENTERTAINMENT LIONS > TV & VOD: Fiction 15 Minutes or over, GRAND PRIX
FILM / Long Fiction Film, Gold
ENTERTAINMENT / Cinema & Theatrical: Fiction Film, Silver
ENTERTAINMENT / Online, fiction over 15 minutes, Silver
The One Show 2018, New York
BRANDED ENTERTAINMENT> BEST IN DISCIPLINE (GRAND PRIX)
Broadcast, Long Form, Single, Gold
Innovation in Branded Entertainment, Silver
Eurobest 2017
INTEGRATED / Integrated Local Campaign, Gold
ENTERTAINMENT / Excellence in Audience Engagement or Distribution Strategy for Branded Content, Silver
ENTERTAINMENT / Bronze / Cinema & Theatrical: Fiction & Non-Fiction, Bronze
ENTERTAINMENT / TV & VOD: Fiction & Non-Fiction, Bronze
Clio Awards 2017, New York
BRANDED ENTERTAINMENT, Gold.
INTEGRATED, Shortist.
LIA Awards 2017, Las Vegas
BRANDED ENTERTAINMENT / Branded Intellectual Property, Gold
BRANDED ENTERTAINMENT / Scripted Short Film, Bronze
NON TRADITIONAL / Corporate Image, Bronze
BRANDED CONTENT / TV-cinema-film, Bronze
El Ojo de Iberoamérica 2017, Buenos Aires
BRANDED CONTENT / Video: 3' or over / GRAND PRIX
FILM, content created for TV, cinema, or online platforms, Silver
El Sol 2017, Spain
BRANDED ENTERTAINMENT / Cinema & TV branded film, Gold
PR / Financial communications, Silver
PR / Media Impact, Silver
FILM / Financial Services, Bronze
MEDIA / Best Integrated campaign, Bronze
PR / Events, Bronze
CdeC Club de creativos/as de España 2018, Spain
IDEAS, Gold
Epica Awards 2017, Berlin
FILMS & SERIES, Gold
ONLINE CAMPAIGNS / Consumer Services & Household Products, Gold
IAB - Inspirational Festival 2017, Madrid
EFFECTIVENESS, Gold
BRANDED CONTENT, Gold
DIGITAL CAMPAIGN, Gold
TRANSMEDIA CAMPAIGN, Gold
ONLINE VIDEO, Gold
D&AD 2018, London
FILM, Wood pencil
Webby Awards 2018, London
BRANDED CONTENT, Winner
Sitges What's Next 2018
One of the Top15 innovation in communications to watch in the world.
ENTERTAINMENT LIONS > TV & VOD: Fiction 15 Minutes or over, GRAND PRIX
FILM / Long Fiction Film, Gold
ENTERTAINMENT / Cinema & Theatrical: Fiction Film, Silver
ENTERTAINMENT / Online, fiction over 15 minutes, Silver
The One Show 2018, New York
BRANDED ENTERTAINMENT> BEST IN DISCIPLINE (GRAND PRIX)
Broadcast, Long Form, Single, Gold
Innovation in Branded Entertainment, Silver
Eurobest 2017
INTEGRATED / Integrated Local Campaign, Gold
ENTERTAINMENT / Excellence in Audience Engagement or Distribution Strategy for Branded Content, Silver
ENTERTAINMENT / Bronze / Cinema & Theatrical: Fiction & Non-Fiction, Bronze
ENTERTAINMENT / TV & VOD: Fiction & Non-Fiction, Bronze
Clio Awards 2017, New York
BRANDED ENTERTAINMENT, Gold.
INTEGRATED, Shortist.
LIA Awards 2017, Las Vegas
BRANDED ENTERTAINMENT / Branded Intellectual Property, Gold
BRANDED ENTERTAINMENT / Scripted Short Film, Bronze
NON TRADITIONAL / Corporate Image, Bronze
BRANDED CONTENT / TV-cinema-film, Bronze
El Ojo de Iberoamérica 2017, Buenos Aires
BRANDED CONTENT / Video: 3' or over / GRAND PRIX
FILM, content created for TV, cinema, or online platforms, Silver
El Sol 2017, Spain
BRANDED ENTERTAINMENT / Cinema & TV branded film, Gold
PR / Financial communications, Silver
PR / Media Impact, Silver
FILM / Financial Services, Bronze
MEDIA / Best Integrated campaign, Bronze
PR / Events, Bronze
CdeC Club de creativos/as de España 2018, Spain
IDEAS, Gold
Epica Awards 2017, Berlin
FILMS & SERIES, Gold
ONLINE CAMPAIGNS / Consumer Services & Household Products, Gold
IAB - Inspirational Festival 2017, Madrid
EFFECTIVENESS, Gold
BRANDED CONTENT, Gold
DIGITAL CAMPAIGN, Gold
TRANSMEDIA CAMPAIGN, Gold
ONLINE VIDEO, Gold
D&AD 2018, London
FILM, Wood pencil
Webby Awards 2018, London
BRANDED CONTENT, Winner
Sitges What's Next 2018
One of the Top15 innovation in communications to watch in the world.
