Empower by Eyal is the holistic approach to self-improvement, helping those seeking balance in their lives through fitness and wellbeing. With personalised fitness coaching and tailored programmes, Eyal will be helping his community become the best versions of themselves, both internally and externally, physically and mentally.
With focused, exhilarating challenges; structured monthly subscription plans; and a VIP premium service, Eyal and his team will be improving mental and physical wellbeing through expert support, guidance, workouts and personalised advice, helping his clients reach their ultimate health and fitness goals.
I was delighted to be part of Eyal’s journey, being tasked with raising the profile of Empower by Eyal in the fitness space, and generating membership subscriptions across the programmes, alongside supporting with operational delivery, sales support, client communications, marketing strategy and business consultancy.
Our first initial discussions were based around having branding that could be deemed unisex and speak to all audiences; Eyal wanted for anyone to feel like they could sign up to Empower. Taking into account his personal preferences of paler tones and pastel colour palettes we ended up with a few stylescapes to choose from. Although I personally liked the way that they played together, I felt like I also wanted to showcase a design that had a bit more oomph to it so I created a stylescape that was predominantly more saturated which I think contrasted well.
Following on from that, Eyal liked elements from both so it was now my job to try and blend them together in a way that would work from an aesthetic point of view, but still uphold the initial values showcased at the beginning. With this I started looking at more black/white designs with colourful assets being dropped in as the brand needed to feel like it was accessible but also a premium quality of service.
We finally decided to drop off the pink and blues and keep it strictly white/black/green as the colour palette, and thus, Empower By Eyal's rebrand journey could finally get underway!
We also shot a lot of workout videos for Eyal to put in the Empower By App, sitting down with him to run through a shot list of how we wanted to tackle each one. It was something new for me at the time but it helped bring all the new branding together.
