A lack of regular exercise can have a negative impact on our physical and cognitive well-being, ultimately impacting how well we perform in our jobs, in our families, and within our communities. In disinvested communities, there are greater barriers to experiencing the benefits of regular physical activity in public outdoor spaces. However, if achieved the potential impact is greater than just the individuals involved, as it can better a whole community.
My graduate thesis addressed this phenomenon in a neighborhood in East Baltimore. Knowing behavior change is better in groups, I launched Walk & Talk—a weekly walking group accessible to neighborhood residents. During our weekly walks of up to 10 people, I gathered ethnographic and qualitative research, which helped me understand the target audience and identify their barriers. Although not implemented, the long term goal was to evolve Walk & Talk in a digital network of people who want to be active together.
Thesis publication: http://issuu.com/annemariejasinowski/docs/thesis_pub_6.19
Categories: Design Research, Design Thinking, Branding, Digital Design, Community Organizing