Reimagining Identity: Oulunsalo Soi's Visual Revolution
Introduction:
Embarking on a journey of artistic innovation, we were entrusted with the task of reshaping the visual identity for Oulu August Festival's prestigious event, Oulunsalo Soi. Like every year, this year the visual identity of the event was intertwined with the essence of a photography artist. This year the chosen photographer was Mika Kiviniemi who's work blended splendidly into the core of the event's identity.
Project Overview:
In a bold move, the event's longstanding logo underwent a transformative redesign, signifying a fresh chapter in the event's visual narrative. The new logo, while honoring its legacy, embraced a contemporary flair. A special feature of this redesign was the incorporation of event year markers, adding a layer of historical continuity and recognition.
Challenges & Solutions:
The primary challenge was to ensure the seamless integration of Mika Kiviniemi's photographic art into the event's identity without overshadowing the existing brand essence. Our solution was a harmonious blend of photography and design elements that resonated with the event's artistic soul and community spirit.
Conclusion & Impact:
The result was a visually compelling identity that celebrated both the event's heritage and its forward-looking vision. The reimagined logo and visuals not only received acclaim from the community but also set a new benchmark for future events.
Our work included: Logo & identity design, brochure, poster, digital material for screens & social media as well as web design.
Keywords: #VisualIdentity #LogoDesign #MikaKiviniemi #OulunJuhlaviikot #OulunsaloSoi #CreativeAgency #BrandRevolution #PhotographyIntegration #EventBranding #DesignInnovation
