北京故宫迄今已有超过600年历史，它是明、清代两个朝代的皇家宫殿，保留了最具仪式感的皇家节庆传统和文化。因此我们为中国最重要的三个节日“端午节、中秋节、春节”设计了一套以故宫为核心的系列节日礼品包装，象征着来自宫里的尊贵祝福。系列礼盒的名称分别为：【宫里过端午】、【宫里过中秋】、【宫里过大年】。
包装设计的核心以故宫的【宫】汉字为创意点，结合汉字“宫”的外形结构、宫廷元素（狮子提手）、节日元素插画贯穿整个设计，并搭配对应节日匹配的传统产品，一步到位的解决了以故宫IP为出发点，衔接端午、中秋、春节三个节点的产品设计问题，不仅具有很强的市场识别度，又具有极高的IP认知连贯性。
礼盒的外形为同抽象的汉字“宫”，礼盒分为三层，与汉字“宫”的三层结构呼应，三层的结构来源于古代宫廷食盒，解决三个中国重要的传统节日不同品类大小的食品和应节物料。
包装设计的核心以故宫的【宫】汉字为创意点，结合汉字“宫”的外形结构、宫廷元素（狮子提手）、节日元素插画贯穿整个设计，并搭配对应节日匹配的传统产品，一步到位的解决了以故宫IP为出发点，衔接端午、中秋、春节三个节点的产品设计问题，不仅具有很强的市场识别度，又具有极高的IP认知连贯性。
礼盒的外形为同抽象的汉字“宫”，礼盒分为三层，与汉字“宫”的三层结构呼应，三层的结构来源于古代宫廷食盒，解决三个中国重要的传统节日不同品类大小的食品和应节物料。
The Imperial Palace in Beijing has history of more than 600 years. It is the royal palace of the Ming and Qing dynasties and retains the most ceremonial royal traditional culture. As three most important festivals in China, "Dragon Boat Festival, Mid-Autumn Festival and Spring Festival", we designed a gift series with the Palace Museum theme, symbolizing the royal palace blessing. The series name are: Dragon Boat Festival in the Palace, Mid-Autumn Festival in the palace, Spring Festival in the Palace.
The design core is the Chinese characters "GONG" as creative points, (Chinese name: Gugong means Forbidden City palace), combined with the appearance of the font structure, palace element (lion handle), Palace element illustration throughout the design, with traditional festivals matching products, solved with IP as starting point of the imperial palace, connecting three different festivals, not only has strong market recognition, but also has high IP awareness.
The gift box shape is the same abstract Chinese character "GONG". It's divided into three layers, echoing three-layer structure of Chinese character "GONG". This structure comes from the ancient imperial food box.The Imperial Palace in Beijing has a history of more than 600 years. It is the royal palace of the Ming and Qing dynasties and retains the most ceremonial royal traditional culture. For the three most important festivals in China, "Dragon Boat Festival, Mid-Autumn Festival and Spring Festival", we designed a series of gifts with the Palace Museum as the theme, symbolizing the noble blessing from the palace. The series name of gift boxes are: Dragon Boat Festival in the Palace, Mid-Autumn Festival in the palace, Spring Festival in the Palace.
The design core is the Chinese characters "GONG" as creative points, (Chinese name: Gugong means Forbidden City palace), combined with the appearance of the font structure, palace element (lion handle), Palace element illustration throughout the design, with traditional festivals matching products, solved with a IP as starting point of the imperial palace, connecting three different festivals, not only has strong market recognition, but also has high IP awareness.
The shape of the gift box is the same abstract Chinese character "GONG". The gift box is divided into three layers, echoing the three-layer structure of the Chinese character "GONG". The three-layer structure comes from the ancient imperial food box
The design core is the Chinese characters "GONG" as creative points, (Chinese name: Gugong means Forbidden City palace), combined with the appearance of the font structure, palace element (lion handle), Palace element illustration throughout the design, with traditional festivals matching products, solved with IP as starting point of the imperial palace, connecting three different festivals, not only has strong market recognition, but also has high IP awareness.
The gift box shape is the same abstract Chinese character "GONG". It's divided into three layers, echoing three-layer structure of Chinese character "GONG". This structure comes from the ancient imperial food box.The Imperial Palace in Beijing has a history of more than 600 years. It is the royal palace of the Ming and Qing dynasties and retains the most ceremonial royal traditional culture. For the three most important festivals in China, "Dragon Boat Festival, Mid-Autumn Festival and Spring Festival", we designed a series of gifts with the Palace Museum as the theme, symbolizing the noble blessing from the palace. The series name of gift boxes are: Dragon Boat Festival in the Palace, Mid-Autumn Festival in the palace, Spring Festival in the Palace.
The design core is the Chinese characters "GONG" as creative points, (Chinese name: Gugong means Forbidden City palace), combined with the appearance of the font structure, palace element (lion handle), Palace element illustration throughout the design, with traditional festivals matching products, solved with a IP as starting point of the imperial palace, connecting three different festivals, not only has strong market recognition, but also has high IP awareness.
The shape of the gift box is the same abstract Chinese character "GONG". The gift box is divided into three layers, echoing the three-layer structure of the Chinese character "GONG". The three-layer structure comes from the ancient imperial food box
