From Wall Street to Park Avenue:
Rebranding Hawkins Laakso for the Modern Family Office Experience
Rebranding Hawkins Laakso for the Modern Family Office Experience
When tradition meets innovation, the result is often something truly remarkable. That's exactly what happened when wealth management firm Hawkins Laakso partnered with Branding For The People to embark on a transformative rebranding journey.
A Stark Contrast:
Hawkins Laakso's Wealth Management team was at the forefront of the industry, tackling complex financial situations with expertise and finesse. Yet, their branding remained stuck in a bygone era – outdated, dry, and devoid of the vibrancy that reflected their true essence. It was a Wall Street aesthetic when they aspired for a Park Avenue experience.
A Vision for the Future:
The partners at Hawkins Laakso had a clear vision for their brand's future. They craved an experience akin to a luxury family office, where clients felt not just financially secure, but also deeply understood and cared for. Their ideal brand would exude sophistication, personalized service, and a commitment to helping clients achieve their most ambitious financial dreams.
A Collaborative Transformation:
Branding For The People embarked on a strategic and creative partnership with Hawkins Laakso, delving deep into their values, aspirations, and target audience. The process was one of close collaboration, fueled by insightful conversations and a shared passion for crafting a brand that would truly resonate.
The Outcome:
A Brand Worthy of its Ambition
A Brand Worthy of its Ambition
The result of this transformative journey was a brand that embodied the Park Avenue experience Hawkins Laakso envisioned. From the refined logo and elegant color palette to the polished website and curated messaging, every element reflected their commitment to delivering exceptional wealth management services in a personalized and luxurious setting.
More than just a logo and tagline, the rebranding of Hawkins Laakso was a strategic move that repositioned the firm as a leader in the family office space. It attracted sophisticated clients seeking a holistic approach to their financial well-being, and solidified their position as a trusted partner in achieving their financial dreams.
Hawkins Laakso's story is a testament to the power of branding to not just reflect, but actively shape a company's future. By aligning their brand with their true values and aspirations, they embarked on a journey of growth and success, leaving the Wall Street behind and embracing the possibilities of Park Avenue.
©2023 Hawkins Laakso
Agency: Branding For The People Corp.
Agency: Branding For The People Corp.
Design Direction: Cindy Young
Design: Cindy Young
Strategy: Re Perez
Design: Cindy Young
Strategy: Re Perez
Client: Hawkins Laakso
