Hendrik Strumpfer's profile

Infinity: Crafting an Immersive Magazine Ad

In the realm of tabletop warfare, I was tasked with creating an impactful advertisement for the local magazine, NatOne, showcasing the intricate world of the game "Infinity." Faced with the challenge of limited resources, I explored two distinct approaches: one anchored in photography and the other in illustration.

The final choice leaned toward the tactile allure of macro photography. Armed with nothing but a smartphone, portable lights during loadshedding, colored plastics, and a crate brimming with game environment pieces, I embarked on a creative journey. Assembling a makeshift studio in the heart of our shop, I transformed ordinary elements into a visual spectacle that breathed life into the game's essence.

In post-production, where the magic truly unfolds, I meticulously manipulated the images. Certain elements were coaxed to emit a radiant glow, infusing the scene with an ethereal quality. The result? A visual narrative that not only captures the essence of "Infinity" but also exudes a mood reminiscent of cyberpunk landscapes.
This project epitomizes the spirit of resourcefulness and adaptability. Despite constraints, the synergy of ingenuity and post-production finesse led to the creation of a striking advertisement. From concept to execution, including exporting for printing, every stage was a testament to my commitment to delivering captivating visuals even under challenging circumstances.

This endeavor not only fulfilled the immediate need for an advertisement but also stands as a testament to the power of creativity when fueled by passion and resourcefulness. It's a visual journey into the heart of "Infinity," inviting viewers to explore the game's universe through a lens uniquely crafted for NatOne magazine.
Infinity: Crafting an Immersive Magazine Ad
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Infinity: Crafting an Immersive Magazine Ad

Published: